Expanding Amazon Selling Prospects: How to Get Ungated in Every Category


A Blueprint to Getting Ungated in Every Category

Being ungated on Amazon can open up a whole new world of opportunities for sellers. It allows them to expand their product offerings and reach a wider customer base. However, getting ungated can be a daunting and confusing process, especially for new sellers. In this article, we will guide you through the steps of how to ungated on Amazon in each category.

What does it mean to be gated or restricted on Amazon?

Before we dive into how to ungated on Amazon, it is crucial to understand what it means to be gated or restricted on Amazon. Gated categories are those that require sellers to obtain approval from Amazon before they can list and sell products in that category. This is typically done to ensure that the products being sold meet certain standards and requirements set by Amazon. If you attempt to list a product in a gated category without the necessary approval, you may receive restricted products policy violations, which can have serious consequences for your seller account.

How to Get Ungated on Amazon in Every Category

Now that you have a better understanding of Amazon’s restricted products policy, let’s dive into the steps of how to get ungated in each category.

Step 1: Meet Amazon’s Selling Requirements

Before you can even think about getting ungated in a specific category, you must first meet Amazon’s selling requirements. These include having an active professional seller account, maintaining good performance metrics, and complying with all of Amazon’s policies and guidelines.

Additionally, some categories may have specific requirements that sellers must meet before they can apply for approval. For example, the Grocery & Gourmet Food category requires sellers to have a minimum of 5 unique products with valid UPCs or EANs, and the Health & Personal Care category requires sellers to have a minimum of 10 unique products with valid GTINs.

Step 2: Gather Required Documents

Once you have met Amazon’s selling requirements, the next step is to gather all the necessary documents for your application. These documents may vary depending on the category you are applying for, but generally, you will need the following:

  • Business license or registration
  • Invoices or receipts from authorized distributors or manufacturers
  • Product images
  • Safety data sheets (for certain categories such as Health & Personal Care)
  • Certificates of analysis (for certain categories such as Beauty)

It is important to note that all documents must be in English and clearly show your business name, address, and contact information.

Step 3: Submit Your Application

After you have gathered all the required documents, you can now submit your application for approval. This can be done through your Seller Central account by going to the “Add a Product” page and selecting the category you wish to apply for. You will then be prompted to provide the necessary information and upload your documents.

It is crucial to ensure that all information and documents are accurate and up-to-date to avoid any delays or rejections in the approval process. Amazon typically takes 2-3 business days to review applications, but it may take longer depending on the category and the volume of applications they receive.

Step 4: Follow Up and Provide Additional Information if Needed

If your application is approved, congratulations! You are now ungated in the specific category and can start selling your products. However, if your application is rejected, don’t panic. Amazon will usually provide a reason for the rejection and give you the opportunity to provide additional information or documents to support your application.

It is important to follow up with Amazon and provide any requested information promptly to increase your chances of getting approved. If your application is still rejected after providing additional information, you can always try again at a later time.

A Guide to Gain Access in All Categories

Tips for Getting Ungated on Amazon

Getting ungated on Amazon can be a challenging process, but here are some tips to help increase your chances of success.

Tip 1: Build a Strong Relationship with Authorized Distributors or Manufacturers

Having a strong relationship with authorized distributors or manufacturers can greatly benefit your application for ungating. These companies can provide you with the necessary invoices and documentation to prove that you are an authorized seller of their products. They may also have a direct line of communication with Amazon and can vouch for your legitimacy as a seller.

Tip 2: Keep Your Invoices and Documentation Organized

It is important to keep all your invoices and documentation organized and easily accessible. This will not only make the application process smoother, but it will also help you in case Amazon requests additional information or documents.

Tip 3: Be Patient and Persistent

The ungating process can be lengthy and frustrating, but it is important to remain patient and persistent. Don’t give up if your application is rejected, as there may be ways to improve your chances of getting approved. Keep trying and don’t be afraid to reach out to Amazon for guidance.

In order to sell certain products on Amazon, sellers must first know how to ungated on Amazon in the categories that they wish to sell in. This process can be complex and time-consuming, but with the right knowledge and approach, it is possible to get ungated on Amazon in each category. This will open up new opportunities for sellers to expand their product offerings and reach a wider audience of customers, ultimately leading to increased success on the platform.